The true renegade among us. Kelly Kovack is the insightful one, who best personifies quietly loud.

Kelly has had a rich and varied career, moving from the sales floor to the management office, while assuming a full portfolio of merchant's responsibilities for prominent retailers including Bergdorf Goodman, Hugo Boss, and Benneton. Transitioning to the wholesale side of the fashion business, Kelly held the position of Director of Sales and Production for Libra Leather, a purveyor of fine leather to designers and clients like Donna Karan, Calvin Klein, and Chrome Hearts.

Making the jump to beauty as part of the original executive team of Bliss, Kelly joined founder Marcia Kilgore to create the seminal beauty catalog that has launched many imitators.

Kelly's entrepreneurial spirit lead to the creation of Chemistry Services Ltd. in 1999, a consulting firm offering strategic advisement to companies such as Mattel, Elizabeth Arden Red Door Salons, Glo, and Old Navy. In addition Kelly partnered with Ji Baek to co-found Rescue Beauty LLC, a self-financed venture to develop and expand the Rescue Beauty Lounge brand through the development of proprietary products across multiple categories.

Prior to co-founding Purpose-Built Kelly held the position of Vice President of Marketing for MD Skincare, establishing founder Dr. Gross as a leader in the field of dermatology and MD Skincare as one of the premier cosmeceutical brands in both retail and professional distribution channels.

Backpack vs. briefcase. Roller derby vs. Rolex. Motel vs. hotel. Larry Paul is a grooming guru with a bit of a subversive streak.

A trained barber and former Creative Director/Co-Founder at Sharps, Larry has been an influential voice in the grooming industry, the fastest growing sector of the personal care market. His fearless, creative business style and knack with marketing to guys has quickly shown the industry that there's a new way to approach the category.

With a foundation in fashion buying, merchandising and retail sales, Larry transitioned to the spa and beauty sector, working with beauty biz marketing mogul Marcia Kilgore as Director of Retail and Merchandising for Bliss. Later he went on to consult for various niche brands; developing a proprietary range of products for Exhale Mind Body Spa and creating a retail sales and training program for Sundari ayurvedic skin care for use in their expansion into spa distribution.

Leaning left but fueled by right-brain thinking, Larry views each project as more than just a bold idea but a collaboration to drive innovation and ignite a brand's vision. All deliberate moves originate from detailed research and analysis. He applies this philosophy to all aspects of the work at Purpose-Built, from concept development and brand strategy, to effective creative and packaging, fragrance and formulation, merchandising and distribution.